The SignalCheck Suite
Most businesses do not have a data problem. They have a visibility problem. SignalCheck is four checks that connect what a client’s marketing, sales and public footprint are each saying separately, and it is delivered in writing with a ranked list of what to fix first.
Four checks. One honest read.
Each one answers a question your client cannot answer from inside their own dashboards.
Presence
How the client’s Google Business Profile actually ranks across its own map area, block by block, for the keywords that matter, and how nearby competitors rank against it. Includes what the listing generates in calls, direction requests and site clicks.
Competitor
Where named competitors outrank the client in organic and paid search, how much local demand they absorb, and what public ad libraries show them running.
Radio
Station logs matched against the client’s website and branded search: what aired, what responded, and what did not. Each daypart is measured against its own normal, so the clock is not mistaken for the advertising.
Attribution
Every inbound call matched to a completed sale by phone number or name, with spouses, nicknames and caller-ID truncation handled. Marketing and sales finally agree on what a lead is worth and where it came from.
Three packages you can sell
Each package includes everything in the one before it. Licensed agencies set their own client pricing.
Basic: Presence
A fast Presence scan the client runs in about five minutes. A strong free offer to open a sales conversation.
- Local ranking scan across a grid around the business, for up to 3 keywords
- How nearby competitors rank on the map
- One specific finding on the competitors the client names
Needs: manager access to the Google Business Profile.
Expanded: Presence + Competitor
A monthly retainer product, connected to the client’s own website and search data.
- Full Presence for every location, rescanned monthly
- Competitor: organic and paid search against named rivals, plus public ad library activity
- Website and search performance from GA4 and Search Console
- Monthly written scorecard with what to fix first
Needs: Google Business Profile access, plus viewer access to GA4 and Search Console.
Full: + Radio + Attribution
The complete SignalCheck, for clients spending real money on media and sales.
- Attribution: every call matched to a completed sale
- Radio: station logs against website response and branded search
- Google Ads account review
- Vendor and contract rate review
- Three ranked decisions and a working session
Needs: call and POS exports, station logs if the client is on air, read-only Google Ads access, and current vendor contracts.
How it works
01. The client connects
Only what the chosen package requires. Nothing is shared with a third party without written approval.
02. SignalCheck runs
The Presence scan is instant. Expanded and Full take about five business days and connect what marketing, sales and operations are each reporting.
03. You deliver it in writing
A scorecard and ranked decisions under your agency’s brand. Where sources disagree, the report says so rather than picking a winner.
What SignalCheck does not claim
Radio results describe when website activity happens, not a guaranteed dollar-for-dollar return. Attribution counts only matches it can defend, and possible matches wait for a person to approve them. Clients trust a report that says what the data can and cannot prove.
