White-Label Radio and TV Results Report Example
This is what your clients see when you license SignalCheck. Same engine, your name on the front.
Demo only. Brickyard & Oak Media is a fictional agency, and the client and numbers below are made up to show the format. They do not represent a real business or real results.
BRICKYARD & OAK MEDIA | BROADCAST RESULTS REPORT
Spring Flight Results: Sample HVAC Co.
Flight: 4 weeks, 2 radio stations and 1 broadcast TV station, 212 airings. Prepared by your Brickyard & Oak account team.
| Measure | Before flight | During flight | Change |
|---|---|---|---|
| Direct website visits per day | 140 | 186 | +33% |
| Branded Google searches per day | 52 | 71 | +37% |
| Visits within 30 minutes of an airing | n/a | 2.1x normal | Above baseline |
What worked
- Morning drive radio lined up with the strongest response of any daypart.
- TV spots in the 6 PM news drove branded search the next morning.
- Overnight radio showed no measurable lift.
Our recommendation
Move the overnight budget into morning drive and keep the 6 PM news schedule for the summer flight.
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What changes for each licensed agency
- Your logo and colors on every report
- Your team’s name as the author of the findings
- Your recommendations, written in your voice for your client
- The same SignalCheck engine underneath, so every report is built the same way
